That means the creme in a Double Stuf Oreo is 7 percent lighter than two times the creme in a regular Oreo. That may seem like hairsplitting-especially given the fact that dictionaries define the word "footlong" not as "exactly 12.00 inches" but, rather, as "approximately one foot in length."īut consider that Anderson's students determined that the filling in a Double Stuf Oreo weighs only 1.86 times more than does the filling in a regular Oreo. The plaintiffs allege, in fact, that Subway subs "are anywhere between 5 and 8.3 percent short." In those cases, now consolidated in federal court, several plaintiffs sued Subway over claims the chain's "footlong" sub is not a full 12 inches long. The prospects of an Oreo lawsuit might have appeared slim were it not for a series of lawsuits that were launched just this year against the sandwich chain Subway. But Anderson is not a class action attorney. To Anderson's credit, he appears to be little more than surprised by the findings. But it piques my interest because, as a food lawyer who's very often not a fan of lawsuits targeting food companies, I fear the next step might be litigation. The story does indeed make for some light summer reading. Even the gossip website TMZ got in on the action. ![]() In a particularly slow news week in the slowest news month, ABC News and other outlets came calling. The students determined that the creme in the Double Stuf Oreos they tested weighed less than twice as much as the creme in regular Oreos they tested. The scandalous headline, courtesy The Huffington Post, is the result of the efforts of Dan Anderson, a high school math teacher in upstate New York who had his students weigh three types of Oreo cookies and report their findings. If this reminded you of yet another instance of life riffing on The Onion or Ron Swanson, you're not alone. Fudge Sandwich cookies eaten in the U.S.Earlier this week a mini food scandal erupted under the following headline: "Double Stuf Oreos Don't Actually Have Double The Creme." Packages of Keebler Fudge Stripes cookies eaten in the U.S. Sales share of the leading cookie/brownie dough vendors in the U.S. Packages of Archway cookies eaten in the U.S. Import value of cookies and crackers to Canada 2012-2016 ![]() Nabisco Chips Ahoy Chocolate Chips Candy Blasts cookies eaten in the U.S. product shipment value of cookies and wafers 2002-2016 ![]() category share of cookie sales by cookie type 2017 Industry revenue of “Cookie, cracker, and pasta manufacturing“ in Mexico 2012-2024Įxport value of cookies and crackers from Canada 2012-2016 Latin America: Oreo brand popularity 2019, by country cookie market: unit sales of the leading brands 2017 Global cookie market: sales of the leading brands 2014 In that same year, the cookie category as a whole was valued at 7.36 billion dollars. Mondelez International Inc., which owns Nabisco, was the leading cookie vendor in the United States in 2017, with sales reaching nearly 3 billion U.S. Interestingly, the origin of the name of the cookie is unknown, though theories abound. Through better marketing, and arguably a much more appealing name, Oreo has become the brand most consumers think of when they want a cream-filled chocolate sandwich. Oreos were developed as an imitation of Hydrox cookies, which were first marketed by the Sunshine Company four years earlier in 1908. Oreos were first produced by the National Biscuit Company (now Nabisco) in 1912 in New York. The cookie’s producer, Nabisco, captured the first four spots of the bestselling brands in the nation. Oreos were the overall top selling cookie brand in the United States in 2017. dollars, over twice that of the next best seller, the Double Stuf. In 2017, sales of regular Oreos topped 710 million U.S. Despite this array of options, the classic plain Oreo is still the top selling variety. Oreo cookies come in a variety of flavors and sizes.
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